What is Co-marketing?
Do you work with specific mortgage lender whenever you can? Maybe you're an agent specializing in houses that need flipped and your contractor is the bees knees.
Co-Marketing can be the relationship you are looking for. It's a great way for both of you to advertise and split the cost. As an agent, your primary goal in advertising is to connect with real estate consumers and differentiate yourself from other agents in your market. By having lenders pay a percentage of your advertising, you can secure additional views in your local market and deliver a more comprehensive service to buyers by linking them up with a financing partner.
What are the Benefits of Co-Marketing?
Split Marketing Costs
Go Dutch. Split the cost of your website and CRM, pay-per-click budgets and other advertising spends to maximize exposure and get more business.
Deliver Comprehensive Services
Offer your potential clients comprehensive real estate services in one place, including services offered by your prefferred lender partner, for a seemless user experience.
Eliminate the guessing game of shopping around and build confidence in your offerings by partnering with a reputable lender that shares in your success.
Dynamic Lead Routing
Configure your lead routing in HomeSwing CORE CRM to dynamically send leads to either yourself or your Lender Partner based on lead type, saving time and providing better response time to the client.
Lead Capture & Management
Once users are engaged on your Website, you and your Lender Partner have complete visibily into which terms your potential clients search, the properties they view, save, share and more.
Focus on specific areas or communities and build co-marketed hyperlocal websites to drive traffic and generate quality buyer/seller and mortgage leads.
Import and Share Contacts
You and your Lender Partner can import and share contacts in the HomeSwing CORE CRM, expanding the reach of each of your businesses.
Your marketing offerings can be branded together with your Co-Marketing partner to maximize the exposure of both, build confidence and name recognition.